PASSION PROJECT

VACAYBUG

Role: Co-founder & Designer

Context: Social travel platform

Duration: Nov 2014 - July 2016

My individual contribution

_______   CLIENT DETAILS

Understanding the idea.

About

Design challenge

Project tags

Travel

Itinerary

Social

Documentation

Share

Explore

VacayBug Website

Visit home page

Explore Inspired

Travel Hacking

What's New

Juan Diego Polo

Product Hunt

VacayBug Featured

1

Product Manager

1

Product Designer

1

Software Engineer

01 /

CHAPTER
RESEARCH

_______   KEY OBSERVATIONS

Asking the right questions.

Research goals

Planning a trip

Documenting a trip

Sharing a trip

Question areas

"

What is your main source for inspiration when looking to plan your future travel plans?

"

How do you go about sharing your travel experiences with your family and friends?

"

Do you build your own itineraries prior to going on vacation. If so, What tool do you use?

"

Are you mostly interested in tourist attractions or do you seek to explore the more local centric areas?

"

How do you go about planning a surprise trip with your significant other without them knowing?

"

How do you stay up to date on the trips that your family and friends have been lately?

_______   VALIDATING ASSUMPTIONS

Key Findings & Results.

Have trouble finding local gems

Share their trips with family and friends

Do further research while on vacation

Are curious about their friend's trips

_______   PERSONA DETAILS

Synthesizing user research.

Laura Nolting

“I'm a huge planner. I like to know what I'm doing in advance because it allows less room for wasted time. This is especially true for trips”.

Pain points:

Goals:

Austin Ashford

“I travel a lot and quickly run out of tourist attractions to visit. I've found that I enjoy the local attractions much more”.

Pain points:

Goals:

Jeremy Smith

“I get a lot of my inspiration from being on the road. It would be great to share the things that I've seen on the road with my team more often”.

Pain points:

Goals:

_______   QUALITY OVER QUANTITY

Feature prioritization.

MUST HAVE

NICE TO HAVE

EXPECTED

UNEXPECTED

_______   COMPETITIVE ANALYSIS

Understanding the competition.

Take your trip on the go

A range of tools to help you travel

Exploring the world just got easier

Review based app

Travel journal

A collaborative project

02 /

CHAPTER
INTERACTIONS

_______   USER FLOW

Low fidelity interactions.

03 /

CHAPTER
EXECUTION

_______   HIGH FIDELITY DESIGNS

Anatomy of a passport.

Create a guide to document your travel experiences

Guide: Fully developed

Guide: Hover state

Guide: Full view

Add pins to document each location

Pin: Fully developed

Pin: Empty state

Pin: Editing state

PASSPORT 01

DEVELOPED PASSPORT

Current location

Guide locations

Follow user

Share passport

DISCOVER 02

DISCOVER LOCATIONS

Top liked

Top commented

Directory

Inspiration

NEWSFEED 03

BECOME INFORMED

Post updates

View updates

Like posts

Comment posts

MEMBERS 04

PEOPLE YOU MAY KNOW

Follow users

View passports

Search users

Unfollow users

PRODUCT PIVOT

_______   HIGH FIDELITY DESIGNS

iOS application.

Native map functionality

Turn by turn directions

Access to photos

_______   KEY FINDINGS

Measuring success.

"Building a product from scratch is not an easy task. Working on VacayBug truly transformed the meaning of collaboration for me. Not only did I put complete trust in the team, but also felt an extreme amount of responsibility because I knew that we all depended on each other to make the best product possible for our users".

What we did well

What I would do differently